profile

Jack's Camp Friends

Jack Schott has visited 500+ camps to answer one question: what actually makes camp unforgettable? Each week, he shares bold, usable ideas to help camp pros build culture, support kids, and lead with purpose. If you believe camp shapes the future, this is for you.

Subscribe to get all my latest posts

Summer camp is weird

Jack's Camp Friends Newsletter Subscribe Here Quick note: I'm up at K&E this week setting up camp (and trying to find the mops). Talked a little about that on this week's Talk From Camp (on Spotify or YouTube). Coming tomorrow. Doug is jumping in for a guest post. Plus check out midway how we are planning a whole year of K&E content. All right, Doug, GO! And, of course, Write From Camp is 3x/ week on Substack All right, Doug, GO! “Summer camp is weird.” A good friend said that to me the other...
READ POST

I lost my kitchen

Jack's Camp Friends Newsletter Subscribe Here Real quick, before we get started. Doug and I have been jumping on the mic and recording each week. Talk From Camp baby! Episode 2 below: AI Morning Routines, Camp Website fixes, and more. Episode 3 coming tomorrow, where we shamelessly plug a bunch of camp pro names. Last week I got a text from Sue, our operations director, which basically said, our kitchen manager isn’t coming back to camp. Wait, what?! Visa issues. His girlfriend (also our...
READ POST

The Staff Training Google Doc panic fix

Jack's Camp Friends Newsletter Subscribe Here Staff training is SOOOO soon. Our first staff are arriving June 1 at K&E. You might already have staff at camp. Or pulling up next week. Or the week after. So many camp pros I know are white-knuckling a Google Doc trying to write five days of training content they could be facilitating right now if they had the schedule built. We’ve got you. The Staff Training Sprint is made for this. Whether it’s planning from scratch, or reinforcing what you...
READ POST

Culture = vulnerability + ???

Jack's Camp Friends Newsletter Subscribe Here Quick Note: Over on Write From Camp, we wrote about Taking the We out of Camp Marketing. And The Summer Camp Pro Morning Brief Prompt was one of our most popular posts yet. Check it out Last Friday, I flew to Florida to run a staff training for the Y of the Gulf Coast. Done enough of these to know: you can tell within the first hour what kind of summer this team is going to have. The format was simple and very camp. Rock out the Church Clap and...
READ POST

Get engaged!

Jack's Camp Friends Newsletter Subscribe Here Quick Note Got this from a camp owner the other day. "Guys! These AI prompts are rocking my world. I finally got around to trying the prompt you gave for the training dashboard last week, and now my training plan is basically already done." That's a Write From Camp (on Substack) reader. Combine it with the The Staff Training Sprint Playbook = done. All right, on to the show. “GET ENGAGED!” That was my dad’s line. Dr. Schott (always Dr. Schott) ran...
READ POST

The other 50% of camp counseling

Jack's Camp Friends Newsletter Subscribe Here One quick thing (and two more cool things at bottom): Want a free audit of your new family lead sequence? Doug is running something cool now. You enroll him in the sequence, he sends feedback on what's working and suggestions on where to improve. Interested? Go to this link and sign up. (oh and if you don't have one of these, put your email in too!) All right, let's kick it. At JC Weekend this spring, we ran a quick exercise with our incoming...
READ POST

Vibes >>> Content

Jack's Camp Friends Newsletter Subscribe Here Two quick things: Sign up for Write From Camp on Substack. It's where we are thinking about camp 3x per week. Talking staff training here in a sec, and the The Staff Training Sprint Playbook is available right now. Your whole staff training is ready and waiting inside that playbook. All right, on with the show. I’m up at camp right now getting ready for the summer. Oh and I’m recording videos every single day (YT, LI) which honestly feels a little...
READ POST

The Hidden Curriculum Camp Science Fair

Jack's Camp Friends Newsletter Subscribe Here Two Super Quick Things Go subscribe to Write From Camp on Substack. But only if you love camp and love reading about camp. We are talking staff training here in a sec, and do have The Staff Training Sprint Playbook rolling right now. There's a ton in there to run staff training. Just click the link and check it out. All right, on to one of my favorite topics Every camp has a Hidden Curriculum. The unwritten stuff. The things veteran camp staff...
READ POST

Camp and Claude Cowork Webinar

Jack's Camp Friends Newsletter Subscribe Here Hey, Thanks for signing up for the Camps & Claude Cowork free webinar. Meeting this Friday, April 17th from 2-3 PM EST. Doug Norrie and I will be walking through how we’re starting to use Claude to get more of the camp season grind off our plates. With a few specific examples of where to start. Three things before then: Fill out this short question form. Four questions, takes two minutes. We’ll use your answers to shape some of what we cover. Add...
READ POST