Jack's Camp Friends

Jack's Camp Friends Newsletter Subscribe Here I'm back after going M.I.C.A. (Missing in Camp Action) last week. Two quick things: Check out the best ways to engage with parents showing interest in camp. 7 Camp Lead Sequence Fixes to Make Right Now. Free and a place to start with these automated series. This week's Write From Camp on Substack is all about better ways to write about camp benefits and also how I'm thinking about making videos. Ok, let's get to it. The trial of the century. Last...

Jack's Camp Friends Newsletter Subscribe Here 2 (Very) Quick Notes The automated emails your camp sends when parents show interest are crucial. Been writing and auditing camp lead sequences all spring. Put the biggest takeaways into this free guide: 7 Camp Lead Sequence Fixes to Make Right Now This week's Write From Camp on Substack was all about what to send and post during the summer. Which is very much on theme for what comes next. It’s Wednesday, June 17th at 12:46 PM. This was not the...

Jack's Camp Friends Newsletter Subscribe Here 2 Quick Notes before we get started. Doug's been writing and auditing camp lead sequences this spring. Put together a doc on what most camps could update with these. Free, check it out: 7 Camp Lead Sequence Fixes to Make Right Now This week, we wrote about (yup) lead sequences, this summer selling next summer, content calendars, and more on Write From Camp on Substack All right, on to the show. It’s the week before staff arrives, so right now my...

Jack's Camp Friends Newsletter Subscribe Here Quick note: I'm up at K&E this week setting up camp (and trying to find the mops). Talked a little about that on this week's Talk From Camp (on Spotify or YouTube). Coming tomorrow. Doug is jumping in for a guest post. Plus check out midway how we are planning a whole year of K&E content. All right, Doug, GO! And, of course, Write From Camp is 3x/ week on Substack All right, Doug, GO! “Summer camp is weird.” A good friend said that to me the other...

Jack's Camp Friends Newsletter Subscribe Here Real quick, before we get started. Doug and I have been jumping on the mic and recording each week. Talk From Camp baby! Episode 2 below: AI Morning Routines, Camp Website fixes, and more. Episode 3 coming tomorrow, where we shamelessly plug a bunch of camp pro names. Last week I got a text from Sue, our operations director, which basically said, our kitchen manager isn’t coming back to camp. Wait, what?! Visa issues. His girlfriend (also our...

Jack's Camp Friends Newsletter Subscribe Here Staff training is SOOOO soon. Our first staff are arriving June 1 at K&E. You might already have staff at camp. Or pulling up next week. Or the week after. So many camp pros I know are white-knuckling a Google Doc trying to write five days of training content they could be facilitating right now if they had the schedule built. We’ve got you. The Staff Training Sprint is made for this. Whether it’s planning from scratch, or reinforcing what you...

Jack's Camp Friends Newsletter Subscribe Here Quick Note: Over on Write From Camp, we wrote about Taking the We out of Camp Marketing. And The Summer Camp Pro Morning Brief Prompt was one of our most popular posts yet. Check it out Last Friday, I flew to Florida to run a staff training for the Y of the Gulf Coast. Done enough of these to know: you can tell within the first hour what kind of summer this team is going to have. The format was simple and very camp. Rock out the Church Clap and...

Jack's Camp Friends Newsletter Subscribe Here Quick Note Got this from a camp owner the other day. "Guys! These AI prompts are rocking my world. I finally got around to trying the prompt you gave for the training dashboard last week, and now my training plan is basically already done." That's a Write From Camp (on Substack) reader. Combine it with the The Staff Training Sprint Playbook = done. All right, on to the show. “GET ENGAGED!” That was my dad’s line. Dr. Schott (always Dr. Schott) ran...

Jack's Camp Friends Newsletter Subscribe Here One quick thing (and two more cool things at bottom): Want a free audit of your new family lead sequence? Doug is running something cool now. You enroll him in the sequence, he sends feedback on what's working and suggestions on where to improve. Interested? Go to this link and sign up. (oh and if you don't have one of these, put your email in too!) All right, let's kick it. At JC Weekend this spring, we ran a quick exercise with our incoming...