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Jack's Camp Friends

Jack Schott has visited 500+ camps to answer one question: what actually makes camp unforgettable? Each week, he shares bold, usable ideas to help camp pros build culture, support kids, and lead with purpose. If you believe camp shapes the future, this is for you.

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The other 50% of camp counseling

Jack's Camp Friends Newsletter Subscribe Here One quick thing (and two more cool things at bottom): Want a free audit of your new family lead sequence? Doug is running something cool now. You enroll him in the sequence, he sends feedback on what's working and suggestions on where to improve. Interested? Go to this link and sign up. (oh and if you don't have one of these, put your email in too!) All right, let's kick it. At JC Weekend this spring, we ran a quick exercise with our incoming...
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Vibes >>> Content

Jack's Camp Friends Newsletter Subscribe Here Two quick things: Sign up for Write From Camp on Substack. It's where we are thinking about camp 3x per week. Talking staff training here in a sec, and the The Staff Training Sprint Playbook is available right now. Your whole staff training is ready and waiting inside that playbook. All right, on with the show. I’m up at camp right now getting ready for the summer. Oh and I’m recording videos every single day (YT, LI) which honestly feels a little...
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The Hidden Curriculum Camp Science Fair

Jack's Camp Friends Newsletter Subscribe Here Two Super Quick Things Go subscribe to Write From Camp on Substack. But only if you love camp and love reading about camp. We are talking staff training here in a sec, and do have The Staff Training Sprint Playbook rolling right now. There's a ton in there to run staff training. Just click the link and check it out. All right, on to one of my favorite topics Every camp has a Hidden Curriculum. The unwritten stuff. The things veteran camp staff...
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Camp and Claude Cowork Webinar

Jack's Camp Friends Newsletter Subscribe Here Hey, Thanks for signing up for the Camps & Claude Cowork free webinar. Meeting this Friday, April 17th from 2-3 PM EST. Doug Norrie and I will be walking through how we’re starting to use Claude to get more of the camp season grind off our plates. With a few specific examples of where to start. Three things before then: Fill out this short question form. Four questions, takes two minutes. We’ll use your answers to shape some of what we cover. Add...
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How to get kids to camp?

Jack's Camp Friends Newsletter Subscribe Here 2 Quick Things Today’s newsletter is a combo deal of a bunch Write From Camp posts - A 3x/ week Substack all about, yeah, camp. Come to our free Claude Cowork for Camp webinar tomorrow (Friday, 4/17). Doug and I are talking about using Claude, sharing ideas, taking questions, and more. Sign up here All right, on to getting more kids to camp It’s April 16th. Tax day was yesterday, oof. And camp is less than 70 days away for most of us (exactly 69...
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AI is the greatest thing to happen for camps

Jack's Camp Friends Newsletter Subscribe Here 4 Quick Things The Staff Training Sprint Cohort is done, but you can still access everything we covered and more. Check out the Full Playbook here with replays, activities, prompts and a ton more. This is basically a staff training suite. Blake Boles wrote last week’s newsletter and, more importantly, wrote Dirtbag Rich, which you have to get and read. Check out a free webinar we are running kinda about this newsletter. Sign up is at the bottom....
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Can you be Dirtbag Rich?

Jack's Camp Friends Newsletter Subscribe Here First off → Campminder is how we’re running camp this summer. Background checks, reference checks, getting everyone in the system before summer starts. And sending logistics emails to make sure everything is humming. Check out Campminder and tell them Jack sent ya. Second off → This is a newsletter for summer camp pros. But every once in a while, someone comes along who thinks like summer camp, but doesn’t work at summer camp. Blake Boles is one...
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GREAT staff training (an acronym that kinda works)

Jack's Camp Friends Newsletter Subscribe Here There’s this awesome moment in staff training when the entire group is gathered for the summer. Kids aren’t there yet so it’s a little looser, but It’s obvious summer is starting. Everyone’s excited, a little nervous. Been thinking a lot about what to teach in that moment. What actually sticks with staff when things get chaotic in Week 3. Acronyms are usually pretty cheesy. But they usually almost always work. So when I’m thinking about getting...
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Will this guy ruin camp?

Jack's Camp Friends Newsletter Subscribe Here Going to get into camp traditions in a sec. But first, three things Staff Training Sprint Cohort → So excited for this. 100+ camp pros already enrolled. Let's get your camp there, too. 4 days building out a staff training. More details at the bottom of this email. Dirtbag Rich: High Freedom, Low Income, Deep Purpose by Blake Boles → coming out March 28th. That's in like 3 days. Blake is one of the coolest guys around. This is the single best book...
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