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Jack's Camp Friends

Jack Schott has visited 500+ camps to answer one question: what actually makes camp unforgettable? Each week, he shares bold, usable ideas to help camp pros build culture, support kids, and lead with purpose. If you believe camp shapes the future, this is for you.

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Camp and Claude Cowork Webinar

Jack's Camp Friends Newsletter Subscribe Here Hey, Thanks for signing up for the Camps & Claude Cowork free webinar. Meeting this Friday, April 17th from 2-3 PM EST. Doug Norrie and I will be walking through how we’re starting to use Claude to get more of the camp season grind off our plates. With a few specific examples of where to start. Three things before then: Fill out this short question form. Four questions, takes two minutes. We’ll use your answers to shape some of what we cover. Add...
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How to get kids to camp?

Jack's Camp Friends Newsletter Subscribe Here 2 Quick Things Today’s newsletter is a combo deal of a bunch Write From Camp posts - A 3x/ week Substack all about, yeah, camp. Come to our free Claude Cowork for Camp webinar tomorrow (Friday, 4/17). Doug and I are talking about using Claude, sharing ideas, taking questions, and more. Sign up here All right, on to getting more kids to camp It’s April 16th. Tax day was yesterday, oof. And camp is less than 70 days away for most of us (exactly 69...
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AI is the greatest thing to happen for camps

Jack's Camp Friends Newsletter Subscribe Here 4 Quick Things The Staff Training Sprint Cohort is done, but you can still access everything we covered and more. Check out the Full Playbook here with replays, activities, prompts and a ton more. This is basically a staff training suite. Blake Boles wrote last week’s newsletter and, more importantly, wrote Dirtbag Rich, which you have to get and read. Check out a free webinar we are running kinda about this newsletter. Sign up is at the bottom....
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Can you be Dirtbag Rich?

Jack's Camp Friends Newsletter Subscribe Here First off → Campminder is how we’re running camp this summer. Background checks, reference checks, getting everyone in the system before summer starts. And sending logistics emails to make sure everything is humming. Check out Campminder and tell them Jack sent ya. Second off → This is a newsletter for summer camp pros. But every once in a while, someone comes along who thinks like summer camp, but doesn’t work at summer camp. Blake Boles is one...
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GREAT staff training (an acronym that kinda works)

Jack's Camp Friends Newsletter Subscribe Here There’s this awesome moment in staff training when the entire group is gathered for the summer. Kids aren’t there yet so it’s a little looser, but It’s obvious summer is starting. Everyone’s excited, a little nervous. Been thinking a lot about what to teach in that moment. What actually sticks with staff when things get chaotic in Week 3. Acronyms are usually pretty cheesy. But they usually almost always work. So when I’m thinking about getting...
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Will this guy ruin camp?

Jack's Camp Friends Newsletter Subscribe Here Going to get into camp traditions in a sec. But first, three things Staff Training Sprint Cohort → So excited for this. 100+ camp pros already enrolled. Let's get your camp there, too. 4 days building out a staff training. More details at the bottom of this email. Dirtbag Rich: High Freedom, Low Income, Deep Purpose by Blake Boles → coming out March 28th. That's in like 3 days. Blake is one of the coolest guys around. This is the single best book...
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What Tri-State says about summer camps

Jack's Camp Friends Newsletter Subscribe Here Quick Note: This is a guest post from Doug Norrie, who was with me at Tri-State last week. Asked for his thoughts on the summer camp industry, or at least what he saw in Atlantic City. Plus, 3 extra things Staff Training Sprint Cohort → So excited for this. 50+ camp pros are already in! Let's get your camp there, too. 4 days building out a staff training. More details at the bottom of this email. Dirtbag Rich: High Freedom, Low Income, Deep...
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400 camp people, one broken projector

Jack's Camp Friends Newsletter Subscribe Here Had an awesome time at Tri-State. Saw so many of you in the halls, the sessions, at Camp Idol, at Campchella. These conferences are the best. And also got to run a staff training session for about 400 camp pros. Everything was going great. Getting into different groups based on songs of the summer and a bunch of other shenanigans. But then the projector broke. Whoops. It happens. So what did we do? What camp staff always does: we pivoted into...
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I bought a camp (yes, you read that right)

Jack's Camp Friends Newsletter Subscribe Here Two amazing things before we get started. Staff Training Sprint Cohort → Live and already has a bunch of people in. You and your team next? 4 days building out a staff training. More on this at the end. But just skip the wait and sign up now. Camp Career Accelerator → Looking to get into summer camp full-time? This is **4-month immersive, paid fellowship for future camp leaders. Travel. Learn from the best. Build your path into full-time camp...
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