profile

Jack's Camp Friends

Jack Schott has visited 500+ camps and now owns Camps Kenwwood & Evergreen. Each week, he shares bold, usable ideas to help camp pros build culture, support kids, and lead with purpose.

Are the next great teachers leading campfires?

Jack's Camp Friends Subscribe Here Quick something before we start. Want to spend a week with me doing the best behavior management training you can imagine? The Skywild Inclusion Specialist Training is November 8-14 at North Star Reach in Michigan. You know the kids who struggle to fit at camp? Come learn how to support them. 3 days of training. Then 3 days putting it to work for real at Skywild’s Summit program for neurodivergent adults. You walk out with two certifications: Youth Mental...
READ POST

Same school of thought

Jack's Camp Friends Subscribe Here 1 → Camp runs on Campminder. It's how we run registration, run parent communication, run the media we send out everyday, run the health center, run everything. Check out Campminder! 2 → Write For Camp 3.0 starts next week. 4 sessions Filling Camp Slowly. Putting in place what every camp needs. Welcome journey, registration sequence, how to publish all year and a 1:1 consult with your team. Come join, and if by the end you don't think it will get you 1 more...
READ POST

3 hours. 3 days. 3 weeks…

Jack's Camp Friends Subscribe Here 1 → Camp runs on Campminder. It's how we run registration, run parent communication, run the media we send out everyday, run the health center, run everything. Check out Campminder! 2 → Write For Camp 3.0 is starting in October 12th . 2 weeks Filling Camp Slowly. More than a dozen camp pros are already in. Your team next? We are hosting a Write For Camp Q&A to answer any questions on Monday, October 5th. 3-3:30 PM EST. Sign up here to join. All right, on to...
READ POST

Mo money, mo meetings

Jack's Camp Friends Subscribe Here 3 VERY IMPORTANT Notes 1 → Camp runs on Campminder. It's how we run registration, run parent communication, run the media we send out everyday, run the health center, run everything. Check out Campminder! 2 → Cullan at CampAdsUs runs Google advertising for summer camps. Nonprofit camp? Put the $120,000-a-year Google Ad Grant to work. For-profit camps? Rebuild your campaigns so every dollar brings in more families. Put Google Ads to work for your camp. Click...
READ POST

The Big Camp Moat

Jack's Camp Friends Subscribe Here Two Quick Notes (and a Note at the bottom) 1 → We run camp on Campminder. Period. End of sentence. The new enrollment dashboard on Campminder gives the best view of where are right now compared to last year, new leads and our Camper Loyalty score. Check out Campminder! 2 →If your camp is a 501(c)(3), Google gives you up to $10K a month in free ads. FREE ADS! Almost nobody spends it, because grant accounts cap you at $2 a click and you get outbid. Our friend...
READ POST

Fill camp slowly

Jack's Camp Friends Subscribe Here I wake up every day thinking about how to get one more kid to camp. It’s what I think about when I get out of bed. It’s what I’m thinking about when I go to bed. It’s what I’m thinking about in most of the between-bed minutes too. Because I want camp and camps to win. And I think now, more than ever, kids need camp. Just about everything in my life is tied to the business success of camp. So getting more kids to camp is good for the world, good for kids, and...
READ POST

Zero to one on your camp facility

Jack's Camp Friends Subscribe Here Before we get going here: Free Webinar Alert!!! The 5 Emails Every Camp Should Send This Fall. Doug and I will go through what messages we're planning (and have already sent), with the actual versions we're running at K&E and other camps right now. Plus, we'll outline how to write your own. Details coming Friday. Sign up for the waitlist here. Ok, let's talk camp facilities This week I had to cancel three calls because I was out in the middle of camp helping...
READ POST

Getting scammed in a $5 crime spree?

Jack's Camp Friends Subscribe Here Real Quick Before We Get Started Write From Camp on Substack. Three posts a week (Free every Friday): lead sequences, AI prompts, enrollment emails, surveys turned into marketing, and the systems we're running right now. $199 for the year. If all of it doesn't get one more kid to your camp, your money back. No questions asked. No worries at all. All right, on to the show. A couple of weeks ago, the old inbox started lighting up with Shopify sale...
READ POST

Summer 2027 is almost here

Jack's Camp Friends Newsletter Subscribe Here I’m sitting at camp writing this, duh. Camp Skywild is popping off outside, and my role in it is mostly cheerleader, mascot, and (sometimes) dish guy. Doing some activities. Cleaning up dishes. Shutting down certain areas of camp. On the phone with parents. Eating Cocoa Puffs for fuel (don’t judge me). That’s one half of my brain, closing out Summer 2026 while still working on things happening here. The other half is already in Summer 2027 mode....
READ POST