Jack's Camp Friends

Jack's Camp Friends Subscribe Here The Summer Camp Society has basically one goal (drumroll please…) Get more kids to better camps. Always been that. Still is that. Over the years, with this in mind, we’ve built all kinds of stuff. (takes a deep breath) Staff training resources. Marketing playbooks. Night games, job descriptions, handouts, templates. Cohorts, workshops, toolkits. And more. Some of it free, some of it paid. All of it’s been made by camp people for camp people to get more kids...

Jack's Camp Friends Subscribe Here Two Quick Things: 1 → My friend Travis Allison at Go Camp Pro runs Camp Marketing Relief, a year-long marketing 101 for camp directors. If you need help getting started and figuring out how this stuff actually works, Travis is your guy. Twenty sessions through May. Build your full marketing calendar as you go, alongside a small group of directors, and the fall sessions are recorded so you can catch up now. $797, with a real money-back guarantee. Closes...

Jack's Camp Friends Subscribe Here Quick something before we start. Want to spend a week with me doing the best behavior management training you can imagine? The Skywild Inclusion Specialist Training is November 8-14 at North Star Reach in Michigan. You know the kids who struggle to fit at camp? Come learn how to support them. 3 days of training. Then 3 days putting it to work for real at Skywild’s Summit program for neurodivergent adults. You walk out with two certifications: Youth Mental...

Jack's Camp Friends Subscribe Here 1 → Camp runs on Campminder. It's how we run registration, run parent communication, run the media we send out everyday, run the health center, run everything. Check out Campminder! 2 → Write For Camp 3.0 starts next week. 4 sessions Filling Camp Slowly. Putting in place what every camp needs. Welcome journey, registration sequence, how to publish all year and a 1:1 consult with your team. Come join, and if by the end you don't think it will get you 1 more...

Jack's Camp Friends Subscribe Here 1 → Camp runs on Campminder. It's how we run registration, run parent communication, run the media we send out everyday, run the health center, run everything. Check out Campminder! 2 → Write For Camp 3.0 is starting in October 12th . 2 weeks Filling Camp Slowly. More than a dozen camp pros are already in. Your team next? We are hosting a Write For Camp Q&A to answer any questions on Monday, October 5th. 3-3:30 PM EST. Sign up here to join. All right, on to...

Jack's Camp Friends Subscribe Here 3 VERY IMPORTANT Notes 1 → Camp runs on Campminder. It's how we run registration, run parent communication, run the media we send out everyday, run the health center, run everything. Check out Campminder! 2 → Cullan at CampAdsUs runs Google advertising for summer camps. Nonprofit camp? Put the $120,000-a-year Google Ad Grant to work. For-profit camps? Rebuild your campaigns so every dollar brings in more families. Put Google Ads to work for your camp. Click...

Jack's Camp Friends Subscribe Here Two Quick Notes (and a Note at the bottom) 1 → We run camp on Campminder. Period. End of sentence. The new enrollment dashboard on Campminder gives the best view of where are right now compared to last year, new leads and our Camper Loyalty score. Check out Campminder! 2 →If your camp is a 501(c)(3), Google gives you up to $10K a month in free ads. FREE ADS! Almost nobody spends it, because grant accounts cap you at $2 a click and you get outbid. Our friend...

Jack's Camp Friends Subscribe Here I wake up every day thinking about how to get one more kid to camp. It’s what I think about when I get out of bed. It’s what I’m thinking about when I go to bed. It’s what I’m thinking about in most of the between-bed minutes too. Because I want camp and camps to win. And I think now, more than ever, kids need camp. Just about everything in my life is tied to the business success of camp. So getting more kids to camp is good for the world, good for kids, and...

Jack's Camp Friends Subscribe Here Before we get going here: Free Webinar Alert!!! The 5 Emails Every Camp Should Send This Fall. Doug and I will go through what messages we're planning (and have already sent), with the actual versions we're running at K&E and other camps right now. Plus, we'll outline how to write your own. Details coming Friday. Sign up for the waitlist here. Ok, let's talk camp facilities This week I had to cancel three calls because I was out in the middle of camp helping...