Jack's Camp Friends

Jack's Camp Friends Subscribe Here I wake up every day thinking about how to get one more kid to camp. It’s what I think about when I get out of bed. It’s what I’m thinking about when I go to bed. It’s what I’m thinking about in most of the between-bed minutes too. Because I want camp and camps to win. And I think now, more than ever, kids need camp. Just about everything in my life is tied to the business success of camp. So getting more kids to camp is good for the world, good for kids, and...

Jack's Camp Friends Subscribe Here Before we get going here: Free Webinar Alert!!! The 5 Emails Every Camp Should Send This Fall. Doug and I will go through what messages we're planning (and have already sent), with the actual versions we're running at K&E and other camps right now. Plus, we'll outline how to write your own. Details coming Friday. Sign up for the waitlist here. Ok, let's talk camp facilities This week I had to cancel three calls because I was out in the middle of camp helping...

Jack's Camp Friends Subscribe Here Real Quick Before We Get Started Write From Camp on Substack. Three posts a week (Free every Friday): lead sequences, AI prompts, enrollment emails, surveys turned into marketing, and the systems we're running right now. $199 for the year. If all of it doesn't get one more kid to your camp, your money back. No questions asked. No worries at all. All right, on to the show. A couple of weeks ago, the old inbox started lighting up with Shopify sale...

Jack's Camp Friends Newsletter Subscribe Here I’m sitting at camp writing this, duh. Camp Skywild is popping off outside, and my role in it is mostly cheerleader, mascot, and (sometimes) dish guy. Doing some activities. Cleaning up dishes. Shutting down certain areas of camp. On the phone with parents. Eating Cocoa Puffs for fuel (don’t judge me). That’s one half of my brain, closing out Summer 2026 while still working on things happening here. The other half is already in Summer 2027 mode....

Jack's Camp Friends Newsletter Subscribe Here Hey camp people.If you are reading this, you likely fit into one of two groups. Summer just ended, or summer is close to ending. Maybe there is some secret third camp group I don’t know about, but I suspect those two cover most of you. Whatever group you’re in, you’ll understand a lot of what I’m going to say next. Is it a bit ramble-y and all over the place? Yeah, that’s because I’m… Camp Tired The only people who will ever really understand...

Jack's Camp Friends Newsletter Subscribe Here Hey real quick. Want to spend a week with me doing the best behavior management training you can imagine? Send your future camp leaders to Skywild New Hampshire next week. You know how you have kids that struggle to fit at camp? Come learn how to support them and understand neurodiversity. It’s the best professional development I have ever done; my bad-ass girlfriend leads it, and it’s free. Come and/or send your staff. 3 more spots. Just email me...

Jack's Camp Friends Newsletter Subscribe Here Hey, it’s Jack. Turns out buying a summer camp makes you busy. Real busy. Who knew?! So this week Doug’s jumping in with a guest post, which tracks, since he just spent a few days hanging around camp with me. He’s got some thoughts. Doug, take it away. It was rest hour, and four kids were playing a game called Smash Ball. The Smash Ball setup was a ping pong table wedged into the space between two cabins. Two kids stood at either end holding...

Jack's Camp Friends Newsletter Subscribe Here I was so so so nervous last weekend. It was Visiting Day. That’s when parents descend on this place after putting their kids on the camp bus three-plus weeks before. It’s time to see it for themselves. There’s a lot that goes into a day like this, to say the least. Camp still has to feel like camp, not something staged for the guests. A bunch of these folks are alumni, so they’ve got their own feelings about what camp means. And the nerves aren’t...

Jack's Camp Friends Newsletter Subscribe Here Saturday night, I was hunched over the toilet, 100% sure I was about to lose it. The contents of my stomach, I mean. A bug was making its way through camp, and it finally came for me. Was up most of the night waiting to be sick. Though the “show” never started, it was just me and the bathroom tile, hour after hour. Somewhere in there, between waves of feeling awful, it hit me that I’ve gotten pretty good at one half of this job and let the other...