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Jack's Camp Friends

Jack Schott has visited 500+ camps to answer one question: what actually makes camp unforgettable? Each week, he shares bold, usable ideas to help camp pros build culture, support kids, and lead with purpose. If you believe camp shapes the future, this is for you.

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The Super Summer Camp Staff Training Video

Jack's Camp Friends Newsletter Subscribe Here Two Quick and VERY IMPORTANT Things 1 → Check out the PS for the Tri-State Parties we are throwing. Thank you IENA and CampMinder for helping make those happen 2 →We are running the Staff Training Sprint Cohort this spring, 4 days over 2 weeks, building out a great camp staff training. Put your name on the waitlist and be the first to get the details, or just vote in the poll below Staff Training Sprint Cohort - Interested in more details? Yes! I...
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How to win at camp conferences

Jack's Camp Friends Newsletter Subscribe Here Camp conference season is here! Going to get into what that means here in a sec. And tell you about 2 Tristate Parties we are throwing - Check the PS Thank you IENA and CampMinder! But first need to mention that next week, I’ll be in San Diego for CODA and ACA National. The latter is an extra big deal this year, because Scott Brody is receiving ACA’s Distinguished Service Award at Nationals. It’s the highest honor afforded to members by the...
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Camp place + camp people > camp programming

Jack's Camp Friends Newsletter Subscribe Here Quick something before we start: The Skywild Inclusion Specialist Training at North Star Reach is March 22-28, 2026. The best professional development I have ever done. Come spend a week with me at my badass girlfriend’s camp. Next 3 spots are free - Normally $799 Apply here We ran a mini-camp in the winter this weekend. It’s called, drumroll please….. Winter Weekend. Not the whole camp. Just the seniors (13, 14, 15 years old) at K&E this summer....
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Camp + career isn’t an either/or

Jack's Camp Friends Newsletter Subscribe Here Got a text this week from one of our unit leaders. Awesome dude. Totally committed, thoughtful, and hardworking. He doesn't come from tons of money, and is very focused on his career trajectory. And he was trying to break up with me. (with me!!!) I wasn't ready to accept that. Pushed back a bit (I'll stop short of saying I was a bully, wouldn’t have been very camp of me) because I wanted to understand what was really going on. Jumped on a...
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Camp is all about friction-maxxing

Jack's Camp Friends Newsletter Subscribe Here Hello from Portugal! Here hiking the Fisherman’s Trail with my friend Blake Boles. Join his newsletter about being Dirtbag Rich. Please, I have a bet with him that I can get him 11 new subscribers and I need that Milka Bar. Walking all day, working at night. Kinda awesome tbh. The other day, we were moving along the coast, overlooking the most beautiful cliffs, when rain starts pelting us sideways. We slogged through the mud. Completely gross...
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Camp is school for social skills

Jack's Camp Friends Newsletter Subscribe Here Quick Note: We are running this staffing survey to have every camp learn from every other camp. Fill it out and we will send you the data when it’s done. This is one of the best things we do each year to build up the camp community Summer Staffing Analysis Survey Now, to the newsletter! ---- Growing up, my dad only cared about two subjects → Math and Science. History? Nah. English? Whatever. Spanish? Definitely didn’t matter. My dad has a PhD in...
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Don’t have time for a camp newsletter

Jack's Camp Friends Newsletter Subscribe Here You’ve read these emails. You get why camp newsletters matter. Maybe even a little convinced. But you haven’t signed up. And there’s probably a reason. Let’s take a few swings. “I don’t have time.” Fair. You’re running a camp. There’s always something. Quick math: Write For Camp takes about 2 hours a week. One live call. Some writing time. That’s it. And the system we build together? It’s designed to make newsletters faster after the cohort ends....
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A camp confession: I'm bad at follow-up

Jack's Camp Friends Newsletter Subscribe Here Honesty time. I’m not super great at sales follow-up. You know the drill. Someone fills out a form. You call them. They’re interested but not ready. So you’re supposed to reach out next week. Then, if they don’t register, 10 days after that. Then maybe a month later. I’m just not as good at that as I could be. Too many things happening. Too many hats. But I’ve also kinda noticed: it doesn’t matter as much as I thought it would. Because every week,...
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Why "Enroll Now" doesn't always work for camp

Jack's Camp Friends Newsletter Subscribe Here Note: This post is appearing for free tomorrow (Friday, 1/9/26) on the Write From Camp Substack. Sign up for free weekly posts (or eight paid posts per month), all about running summer camp. Camp is a huge choice. Weeks away from home. High cost. Trusting strangers with your kid. Saying yes to something totally outside most families’ experience. Parents don’t button-click, impulse-buy camp. They can’t. Which is why so much camp marketing gets it...
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